Bigger Font Does Not Turn a Mark into Descriptive Use
Introduction
This is a trademark infringement and passing-off dispute involving the marks ‘TULASI’ (plaintiff’s registered word and device marks) and ‘TULSI’ (defendant’s usage on incense-stick packaging). The High Court of Karnataka, in its judgment dated 25 March 2026, dismissed the defendant’s appeals against the trial court’s order granting a temporary injunction under Order XXXIX Rules 1 and 2 CPC. The case turns on whether the defendant’s use of “TULSI” on tulsi-scented incense sticks is purely descriptive (protected under Sections 30 and 35 of the Trade Marks Act, 1999) or constitutes infringing trademark use that is phonetically and visually deceptively similar to the plaintiff’s long-established mark. The High Court upheld the trial court’s prima-facie finding of infringement and passing off, emphasising the prominent manner of the defendant’s usage, the plaintiff’s prior registration and goodwill since 1950, and the limited scope of appellate interference in discretionary interim orders.
Factual Background
The plaintiff, M/s. Sarathi International Inc. (a partnership firm), has manufactured and sold incense sticks, cones, burners, and fragrance oils under the trademark ‘TULASI’ since 1950 (formally constituted in 1992 and reconstituted in 2008). It operates a large integrated manufacturing unit in Bengaluru, exports to over 45 countries, and holds multiple Indian and international registrations for both word mark and device mark ‘TULASI’ in Class 3 (including registrations dated 21.07.1952, 15.11.1962, and 19.10.2005, periodically renewed and valid). The plaintiff also operates the domain tulasi.com.
The defendant, M/s. Jallan Enterprises (a sole proprietorship), is a newer entrant that obtained GST registration in August 2022, commenced manufacturing agarbattis in March 2023, and secured MSME and trademark registration for its house mark ‘JALLAN’ (No. 5974549 dated 11.06.2023) in Class 3. On one product variant (tulsi-scented incense sticks), the defendant prominently displayed the word ‘TULSI’ in a large font on the packaging, alongside smaller depictions of its ‘JALLAN’ mark, tulsi leaves, and a tulsi pot image. The plaintiff discovered the defendant’s goods in December 2023, issued a cease-and-desist notice on 04.01.2024, and received a reply dated 15.01.2024 in which the defendant asserted that “TULSI” was merely descriptive of the fragrance and not a trademark. The plaintiff filed O.S. No. 3911/2024 before the XVIII Additional City Civil and Sessions Judge, Bengaluru, seeking permanent injunction, accounts, and other reliefs for infringement under Sections 27, 28, and 29 of the Trade Marks Act, 1999, and passing off.
Procedural Background
Along with the plaint, the plaintiff filed I.A. Nos. 1 and 2 under Order XXXIX Rules 1 and 2 read with Section 151 CPC for temporary injunction. The trial court heard the parties, framed four points for consideration (prima facie case, balance of convenience, irreparable hardship, and order), and by common order dated 11.04.2025 allowed both I.As., restraining the defendant from using “TULSI” or any deceptively similar mark.
The defendant filed two Miscellaneous First Appeals (MFA No. 5183/2025 against I.A. No. 2 and MFA No. 5220/2025 against I.A. No. 1) under Order XLIII Rule 1(r) CPC. The High Court heard arguments on 12.09.2025, reserved judgment, and pronounced it on 25.03.2026 through video conferencing from the Dharwad Bench.
Core Dispute
Whether the defendant’s prominent use of the word ‘TULSI’ on packaging of tulsi-scented incense sticks amounts to trademark infringement and passing off of the plaintiff’s registered mark ‘TULASI’, or whether it is protected bonafide descriptive use under Sections 30(2)(a) and 35 of the Trade Marks Act, 1999, indicating only the fragrance/characteristic of the goods.
Arguments Raised by Both Parties
Appellant/Defendant (Jallan Enterprises):
Plaintiff’s registration is only of a composite/device mark with an express disclaimer on exclusive use of the word “TULASI” (Section 17 TMA).
“TULSI” is used purely descriptively to indicate the tulsi fragrance/essence, not as a source identifier; the defendant’s house mark “JALLAN” is prominently displayed and the packaging includes tulsi imagery.
Descriptive use is statutorily protected under Section 30(2)(a) TMA; no “prominence test” is prescribed by the statute.
Reliance on Lotus Herbals Pvt. Ltd. v. DPKA Universal Consumer Ventures Pvt. Ltd. (2024 SCC OnLine Del 498), Marico Ltd. v. Agro Tech Foods Ltd. (2010 SCC OnLine Del 3806), Cadila Healthcare Ltd. v. Cadila Pharmaceuticals Ltd. (2001) 5 SCC 73, Bhole Baba Milk Food Industries Ltd. v. Parul Food Specialities Pvt. Ltd. (2011 SCC OnLine Del 4422), Pernod Ricard India (P) Ltd. v. Karanveer Singh Chhabra (2025 SCC OnLine SC 1701), and Reliance Industries Ltd. v. Reliance Polycrete Ltd. (1997 SCC OnLine Bom 786) to argue that common/descriptive words cannot be monopolised and that overall get-up and added matter distinguish the products.
Balance of convenience favours the defendant; an injunction would disrupt its nascent business while the plaintiff can be compensated in damages.
Respondent/Plaintiff (Sarathi International Inc.):
Long prior use since 1950, multiple valid registrations (word and device marks), and acquired secondary meaning/goodwill. Registration carries a presumption of validity (Section 31 TMA).
“TULSI” is phonetically identical/deceptively similar to “TULASI” and is used as a trademark/sub-mark in a prominent, eye-catching font larger than the defendant’s own mark “JALLAN”.
Use is not descriptive but infringing under Section 29(2)(c) and 29(3) TMA; presumption of likelihood of confusion arises for identical goods.
Even if the word has a descriptive connotation for fragrance, its prominent presentation makes it function as a brand identifier (relying on Hem Corporation Pvt. Ltd. v. ITC Ltd. (2012 SCC OnLine Bom 551), Piruz Khambatta v. Soex India Pvt. Ltd. (2011 SCC OnLine Del 5598), and the Division Bench reversal of the single-judge Lotus Herbals order in 2026 SCC OnLine Del 540).
Prima facie case, balance of convenience, and irreparable injury (dilution of goodwill, loss of market share) all favour the plaintiff. Scope of appellate interference in discretionary orders is extremely narrow (Wander Ltd. v. Antox India (P) Ltd., 1990 SCC OnLine SC 490).
Judgement with Complete Citations and Their Context Referred in Reasoning of Judge and the Final Decision of Court
Justice Ravi V Hosmani delivered a detailed CAV judgment running into 43 pages. After summarising pleadings, evidence, and rival contentions (paras 2–30), the court framed the single point for consideration: “Whether the impugned order passed by the trial Court on I.As. No.1 and 2 calls for interference on ground of being contrary to law and perversity?” (para 31).
The court meticulously analysed the trial court’s findings: plaintiff’s long prior use and registrations (device marks Nos. 144477 & 188079 and word mark No. 780870, all renewed and valid), defendant’s recent adoption, and the packaging comparison showing “TULSI” used in a larger, prominent font while “JALLAN” appeared smaller. The trial court had held that such use was not descriptive but trademark use, attracting infringement and passing off, and that the defendant’s defence under Sections 30 and 35 TMA was not tenable at the interlocutory stage.
The High Court approved this reasoning, observing that the trial court had correctly applied the tests of distinctiveness, degree of imagination, competitors’ need, and overall impression. It noted that the single-judge Lotus Herbals decision relied upon by the defendant had been reversed by the Division Bench in Lotus Herbals (P) Ltd. v. DPKA Universal Consumer Ventures (P) Ltd., 2026 SCC OnLine Del 540, which held that prominent use of “Lotus” in “Lotus Splash” was trademark/sub-mark use, not descriptive, and granted injunction.
Key citations and their contextual application by the judge:
Cadila Healthcare Ltd. v. Cadila Pharmaceuticals Ltd. ((2001) 5 SCC 73) and Marico Ltd. (2010 SCC OnLine Del 3806) – cited by both sides for the descriptive-use defence; the court clarified they protect only bonafide descriptive use and do not apply when the word is used prominently as a source identifier.
Hem Corporation Pvt. Ltd. v. ITC Ltd. (2012 SCC OnLine Bom 551) and Piruz Khambatta (2011 SCC OnLine Del 5598) – applied to hold that even a word with descriptive potential becomes infringing when presented in a manner likely to be perceived as a trademark.
Kaviraj Pandit Durga Dutt Sharma v. Navaratna Pharmaceuticals Laboratories (1964 SCC OnLine SC 14) and Sun Pharmaceutical Industries Ltd. v. Protrition Products LLP (2023 SCC OnLine Del 7467) – reiterated that in infringement, once essential features are adopted, added matter or packaging differences are immaterial.
Wander Ltd. v. Antox India (P) Ltd. (1990 SCC OnLine SC 490) and Mohd. Mehtab Ibrahim Khan v. Khushnuma Ibrahim Khan (2013 (9) SCC 221) – scope of appellate interference in discretionary interim injunction orders is narrow; the appellate court will not substitute its view unless the order is perverse or contrary to law.
American Cyanamid Co. v. Ethicon Ltd. (1975 (1) All ER 504) – principles for interim injunction in trademark cases (serious question to be tried, likelihood of confusion, balance of convenience, irreparable harm, public interest).
The court concluded that the trial court’s order was neither perverse nor contrary to law. It had correctly found a prima-facie case, balance of convenience in favour of the plaintiff (long-established goodwill vs. recent entrant), and likelihood of irreparable injury. The defendant’s descriptive-use defence failed because the word “TULSI” was not used purely descriptively but prominently as a brand identifier.
Final Decision of Court:
The appeals were dismissed with the observation that the defendant may still prove its defences at trial and that both parties should cooperate for early disposal of the suit (paras 67–68).
Point of Law Settled in the Case
Prominent display of a word that is phonetically similar to a registered trademark (especially a word mark) on packaging, even if the word has a descriptive connotation for fragrance/ingredient, constitutes trademark use and not protected descriptive use under Section 30(2)(a) TMA if it functions as a source identifier in the mind of the average consumer.
The “prominence test” (font size, placement relative to the defendant’s own house mark) is a relevant factual indicator in determining whether use is descriptive or infringing at the interlocutory stage.
Appellate courts will not interfere with a well-reasoned discretionary order granting temporary injunction in trademark matters unless it is shown to be arbitrary, capricious, or perverse (Wander Ltd. principle reiterated).
A Division Bench reversal of a single-judge order (as in the Lotus Herbals 2026 DB judgment) strengthens the plaintiff’s prima-facie case when facts are analogous.
Case Title: Jallan Enterprises Vs. Sarathi International Inc.
Date of Order: 25 March 2026
Case Number: Miscellaneous First Appeal No. 5183 of 2025
Neutral Citation: 2026:KHC:16951
Name of Court: High Court of Karnataka at Bengaluru
Name of Hon’ble Judge: Hon’ble Mr. Justice Ravi V Hosmani
Suggested Suitable Titles for This Article
Karnataka High Court Upholds Injunction: “TULSI” Held Deceptively Similar to Registered Mark “TULASI” in Incense-Stick Battle
Prominent Use of “TULSI” on Packaging Amounts to Trademark Infringement – Karnataka HC Dismisses Appeals Against Interim Injunction
Descriptive Defence Rejected: Karnataka High Court Rules “TULSI” Not Mere Fragrance Descriptor but Infringing Mark
Long-Standing “TULASI” Trademark Prevails Over New “TULSI” Variant – Detailed Analysis of Karnataka HC Judgment
Key Trademark Ruling: When Does a Descriptive Word Become a Trademark? Karnataka HC Clarifies in Jallan v. Sarathi Case