Shubham Goldiee Masale Private Limited, a company based in Kanpur that has been making and selling spices and food products under the GOLDIEE brand since 1980, went to the Delhi High Court asking to cancel two trademark registrations held by Jai Shiv Oil Industries for the similar looking and sounding GOLDI label marks used on edible oil and animal feed products. The company said the GOLDI marks were far too close to their own well known GOLDIEE brand in sound, look and feel, which could easily confuse ordinary shoppers into thinking the goods came from the same source, especially since both companies sell food items through the same shops and distribution networks. After looking at the petitioner’s old registration papers, strong sales records showing steady growth over the years, newspaper advertisements and proof of long continuous use, and noting that the respondents never showed up in court or filed any reply despite being properly served, the court agreed the marks were deceptively similar and that an average customer with ordinary memory could get misled. Justice Tushar Rao Gedela therefore ordered the GOLDI trademarks to be cancelled and removed from the official register so they could no longer remain alongside the petitioner’s earlier rights.
Shubham Goldie Masale Vs Jai Shiv Oil Industries ., 08.04.2026, C.O. (COMM.IPD-TM) 392/2021 & C.O. (COMM.IPD-TM) 393/2021, Not Provided, High Court of Delhi, Hon'ble Mr. Justice Tushar Rao Gedela
Disclaimer: Donot treat this as substitute for legal advise as it may contain subjective errors.
Written By: Advocate Ajay Amitabh Suman, IP Adjutor [Patent and Trademark Attorney], High Court of Delhi
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