Pitambari Products Private Limited Vs Sawariya Collection :14th August 2025:Commercial IPR Suit (L) No. 24983 of 2025 :High Court of Bombay:R.I. Chagla, J.
Facts: The plaintiff, Pitambari Products Private Limited, adopted the trademark PITAMBARI in 1983 for homecare products including cleaning powders for metals, securing multiple registrations in English and vernacular languages, with sales exceeding hundreds of crores and significant promotional expenditure, establishing it as well-known. In July 2025, the plaintiff discovered a video uploaded by the defendant on Instagram and YouTube on 2nd July 2025, which garnered over 2,45,000 views, portraying the plaintiff's product as containing hazardous chemicals unfit for cleaning worship articles like idols.
Procedural Background: The plaintiff filed the suit and interim application seeking ex-parte ad-interim injunction against disparagement, with the matter heard without notice to the defendant on 14th August 2025 due to urgency.
Core Dispute: The defendant allegedly disparaged the plaintiff's PITAMBARI product through the impugned video by falsely implying it is harmful for human consumption and unsuitable for religious articles, intending to slander and erode the plaintiff's goodwill while promoting its own product.
Decision: The court found a strong prima facie case of disparagement, with balance of convenience favoring the plaintiff and irreparable harm if relief was denied, granting ad-interim injunction restraining the defendant from circulating the impugned video or any similar material and from disparaging the product.
Written By: Advocate Ajay Amitabh Suman, IP Adjutor [Patent and Trademark Attorney], High Court of Delhi
Disclaimer: This information report is intended for informational purposes only and does not constitute legal advice.
